Luciana Batista

Luciana Batista is a member of our Retail, Consumer Products and Sustainability & Responsibility practices. She joined Bain in 2007 and has over than 15 years of experience in management consulting.

At Bain Luciana has worked with top management of large national and multinational groups in several industries such as apparel and household retail, department stores, supermarkets, drugstores, online retail, private equity, and financial services, in Brazil and in the USA.

Luciana has led engagements addressing full potential strategy, sales & channel effectiveness, go-to-market strategy, customer segmentation & loyalty, product & category management, brand management, product assortment optimization, digital strategy, organizational redesign, and M&A.

Luciana also leads our global retail ESG practice, helping retailers embed sustainability into their businesses. She is also active in diversity initiatives, especially gender parity, having pioneered the Women at Bain program in South America and author of several studies on the subject.

Prior to joining Bain, she worked for 5 years at American Express in Brazil with Consumer and Corporate Cards. At American Express, her experience included the development and launch of new products, commercial strategy implementation, marketing and business intelligence initiatives.

Luciana graduated in Business Administration from the Universidade de São Paulo (Brazil), with an extension in International Business from the European School of Economics (Italy), and holds an MBA from Insead (France/Singapore).

She is fluent in Portuguese, English and Spanish and has good knowledge of Italian.